A web site should be easy to obtain and affordable. Clients frequently waste thousands of dollars on a web presence that doesn't meet their needs and is difficult to maintain.
LOW COST, USER FRIENDLY, EASY TO MAINTAIN WEB SOLUTIONS
A presence that successfully conveys your value to your customer base, provides leads and offers simple sales capability should be inexpensive and easy to maintain.
Your web presence is part of your marketing strategy and a means to sell your products if you do not have a store front or other option.
The vendors I integrate (Yahoo mailing list, Paypal shopping cart, etc.) offer free services as does the hosting service I recommend.